You may have noticed that plenty of businesses have their own blog on their website. They post news, offers, tips and tutorials there. Why would they do that? And what does blogging bring them?
In fact – a lot. Here are some benefits any business can get from their blog.
1. Additional value for your existing customers.
If you provide useful and well written information for free additionally to your products and services, your existing customers will certainly appreciate this.
2. Additional value for your potential customers.
Obviously when the customer is looking for something to buy on the internet he/she compares multiple sites and reads reviews. Imagine that you have an article that covers all that. And the customer makes his/her decision not leaving your website.
3. Organic traffic to your site.
Organic traffic is the traffic from search engines like Google, Bing, Yahoo, etc. This type of traffic is the most relevant and highly convertible. So, make sure your articles cover all the possible questions your customers may have.
4. Returning Visitors.
When your customers and visitors understand that they can get all the needed info in one place on your site, they will return to you. And therefore more returns bring more sales.
5. Better for SEO.
When your site contains plenty of useful information, search engines like Google, Bing and Yahoo will rank it higher. It means that your site will climb in search results and more and more people will be able to find you on the internet.
So, we try to cover all the possible topics that our current and potential customers may be interested in. It’s absolutely powerful and precious source of traffic. When you run your Google ads campaign you have some visitors as long as you pay Google. Once your advertising budget ends you have no customers. But the organic traffic received from your articles will work for you for free for a long time.